Our Main Building and galleries will not be open to the public for Nuit Blanche. Access to “Hopes and Fears Assembly” will be on the northwest side of the Main Building.

Activation Opportunities

Promote your product and engage with audiences as they explore our lakeside campus

 

Activate at Harbourfront

Brand activations at Harbourfront Centre are a full-service experience.

Offering a wide array of activation locations, our campus is ideal to help you promote your product and engage with our audience.

We are united by our common passion for creative projects that bring communities together.

With this shared vision, we warmly invite you to join us in exploring activation opportunities on our 10-acre lakefront campus in the heart of downtown Toronto

Nike Women pop-up at Harbourfront
Corona Lounge pop-up at Harbourfront
activation at Harbourfront
activation at Harbourfront
Nike Women pop-up at Harbourfront
Corona Lounge pop-up at Harbourfront
activation at Harbourfront
activation at Harbourfront

What’s included

  • Basic permits for site use
  • Photo Permit
  • Guerilla Protection
  • Category Exclusivity
  • Power Access
  • Site prep and maintenance
  • Garbage pick-up and removal
  • Coverage from our roaming security team (24/7)
  • Support from an on-site Activation Coordinator

What’s not included

  • On-site parking
  • Storage space

Additional Fees

  • Specialty Staff/Equipment
  • Specialized Permits
  • Filming Permit

Dedicated Security

Harbourfront Centre is pleased to offer dedicated security to support activations for a rate of $35 per hour for a minimum 8-hour shift. For overnight shifts, two guards are required.

Our Activation Rates

Weekday – $5,000.00 per day

Weekend – $7,500.00 per day

Public Square Week-long – $10,000.00+ per day

For activations remaining on campus for 3+ days, Harbourfront Centre is pleased to collaborate on a daily rate the reflects the scope and duration of the project.

For more information, please see the Activations Overview PDF

Activation Inquiry Form

More questions?

Contact us at
activations@harbourfrontcentre.com